The personalized decision engine making applications smarter .
The SmartScreen Personalization Platform roots go all the way back to 2004 when several multivariate testing platforms were being built. The SmartPage Conversion Optimization Platform was one of the first that used data mining in order to segment and convert both known and unknown audiences. The SmartScreen Personalization Platform capitalizes on several new technologies and segmentation techniques to offer companies the ability to create, enhance and monitor their customers personalized journeys through interaction with the customers personal screens and the companies commercial screens such as digital signage, menu boards and Kiosk.
The SmartScreen Personalized Decision Engine (PDE) is one of a kind when it comes to personalizing applications which improve the customer experience, automates the personalize process and increases positive outcomes such as increased sales.
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